@imakillyaintheface How so? The opening was shot at a 180 degree shutter(1/48 sec) , and after the first frames are fired, we used a 90 degree shutter(1/100 sec). Even slo-mo was shot at a 90 degree shutter. If anything the shutter speed may too fast for some shots.

this brings me back to a time when we fought at aperture hill, my buddy nikon was on the 35mm and i manned the canon. those leicas put up a real fight, we've must have spent 22 stops just to finally focus on the target, but by then it got dark. but thats ok, we already got the range and so we called in the 1.8th guys to capture them. now things changed, you see before we would have to cycle the round manually after every shot, nowadays with your computers, and your "filters", you'll never understood what we had to do, to take these kinds of pictures..... photography has changed......

2 Million views! Thanks everyone who helped get us here! Maybe we'll have to get a sequel out soon...

@Yasmat25y This was shot with a Canon 5D Mk II, Zeiss ZE lenses, and a JVC HM700 for slo-mo.

Battle At F-Stop Ridge 2 is now online! Check out our winter campaign!

Our recent television interview can be found at the Global News Calgary website.

Lost it at the steadicam guy.

Amazing how many actors you got to do this -

Very nice...a laughed at the poor fella with the polaroid...totally out gunned!

Fabulous!!

love it, how creative is this, really could make such a good commercial. I will not forget the camera store. problem is there is nothing at the end to tell me where it's at!

I love the smell of flashbulbs in the morning!

This is the best commercial I've seen recently. Thank you guys, this goes on my FB wall.

That should be given some kind of award for most inventive commercial!

Being ex-military, and a photographer... I absolutely love it!

What an interesting camera "war" between many cameras, including Nikons, Canons, Hasselblads, and a Poloroid! The fast shutter speed noises really make cool machine gun effects! Bravo on a job well done to all The Camera Store Employees who put together this cool commercial!